Hey mama!
So picture this: It’s 9 PM, the kids are finally asleep (hallelujah!), and I’m sitting on my couch with my third cup of coffee, scrolling through Pinterest like we all do. But instead of pinning recipes I’ll never make or organizing tips for my already-chaotic playroom, I had this wild idea. What if I could actually sell my ebooks ON Pinterest? Like, make real money while my kids are dreaming about dinosaurs and unicorns?
I’d been hearing whispers in mom Facebook groups about Pinterest being this magical land where you can sell digital products without showing your face or dancing on TikTok (because let’s be honest, nobody needs to see me attempt the latest dance trend after surviving a day with three kids under 10).
So I decided to dive in headfirst – because that’s how we moms roll, right? When we get an idea, we GO for it, usually while simultaneously making dinner and helping with homework.
Let me tell you exactly what happened during my two-week Pinterest ebook selling adventure, the good, the bad, and the “why didn’t anyone warn me about THIS” moments.
Why I Chose Pinterest (And Why You Might Want To Too)
Blog Image Prompt: Create a split-screen image showing a stressed mom juggling multiple tasks on one side, and a peaceful mom working on Pinterest on the other side. Include icons representing Pinterest features like pins, boards, and shopping tags.
First, let me explain why Pinterest caught my attention in the first place. Unlike Instagram where I’d have to show up every single day looking presentable (ha!), or TikTok where I’d need to learn trendy sounds and worry about my kids photobombing every video, Pinterest felt… doable.
Think about it – Pinterest is essentially a giant search engine where people go when they’re actively looking to solve problems or buy things. And as moms, aren’t we always looking for solutions? Whether it’s meal planning templates, budgeting spreadsheets, or printables to keep the kids busy on rainy days, we’re Pinterest’s target audience.
The beauty of selling ebooks on Pinterest is that it’s essentially passive marketing. You create beautiful pins once, and they can keep working for you while you’re doing mom things – like finding that one specific toy that’s making the annoying beeping sound at 6 AM.
Plus, I’d already been creating digital products for a while (if you’re over 40 and wondering if it’s too late to start, check out this post about why age is actually an advantage in digital products). I just needed a better way to get them in front of people who actually wanted them.
Setting Up My Pinterest Strategy (AKA Figuring It Out As I Go)
Blog Image Prompt: Create a planning flat lay with a Pinterest business account mockup on a tablet, colorful pens, a planner open to a weekly spread, sticky notes with Pinterest keywords, and a warm cup of tea. Add soft shadows and natural lighting.
Okay, so I went into this with about as much strategy as I have for grocery shopping without a list (spoiler alert: chaos). But I did have a few ebooks ready to go – some mom-focused planners, a budgeting guide, and a few printable packs for kids’ activities.
Week 1: The Setup Phase
First things first, I converted my personal Pinterest account to a business account. This was actually easier than getting my 7-year-old to clean his room, which is saying something. The business account gives you access to Pinterest Analytics (fancy!) and Pinterest Shopping features, which are crucial for selling.
Then came the fun part – creating boards. I made boards like:
- “Mom Life Hacks & Printables”
- “Budget-Friendly Family Tips”
- “Kids Activity Ideas”
- “Productivity for Busy Moms”
I tried to think like my ideal customer (stressed mom, probably drinking cold coffee, looking for anything to make life easier) and created boards she’d actually want to follow.
The Pin Creation Marathon
This is where I learned my first major lesson: Pinterest pins need to be GORGEOUS. Like, stop-mid-scroll gorgeous. I spent way too many naptime sessions creating pins in Canva, trying different color schemes and fonts.
My most successful pins had:
- Bold, easy-to-read text
- Bright, eye-catching colors
- Clear benefit statements (“Save 2 Hours Weekly!”)
- Lifestyle images that moms could relate to
Pro tip I learned the hard way: Vertical pins (2:3 ratio) perform way better than square ones. Who knew?
Week 1 Results: The Reality Check
Blog Image Prompt: Create an image showing Pinterest analytics on a laptop screen with modest numbers, surrounded by a realistic mom workspace with toys scattered around, a baby monitor, and a half-eaten granola bar. Include a small “Week 1” calendar marker.
Let me be completely honest with you – week one was humbling. Like, really humbling. I had visions of waking up to hundreds of sales notifications, maybe being able to pay for groceries with ebook money.
Reality? I made exactly $23.
Twenty-three dollars.
Not gonna lie, I had a moment where I questioned everything. Was I delusional thinking I could make money online? Should I just stick to couponing and hope for the best?
But then I remembered something a fellow mom entrepreneur told me: “Success online isn’t about overnight miracles, it’s about showing up consistently.” Plus, $23 was $23 more than I had before, and it bought us pizza for family movie night, so I wasn’t complaining.
What I learned in week 1:
- Pinterest takes time to gain traction
- My pins were getting saved, but not clicking through to sales
- I needed better calls-to-action
- My product descriptions needed work
The analytics showed people were engaging with my pins, saving them to their boards, but the conversion to actual sales wasn’t happening yet. It was like having a beautifully decorated store that people loved to window shop but weren’t ready to buy from.
Week 2: Making Adjustments (And Having Breakthrough Moments)
Blog Image Prompt: Create a before/after style image showing improved Pinterest pins with better graphics, clearer text, and more professional design. Include a small “Week 2 Improvements” banner and show engagement metrics improving.
Week two was where things got interesting. I decided to treat this like a science experiment rather than a get-rich-quick scheme (novel concept, I know).
Strategy Adjustments:
- Better Pin Descriptions: Instead of generic descriptions, I started writing like I was talking to my mom friends. More emotion, more specific benefits, more “this will actually help your crazy life” messaging.
- Timing: I started pinning consistently at optimal times (early morning and evening when moms are most likely scrolling).
- Keywords: I did some Pinterest keyword research (during my daughter’s dance class, naturally) and started using terms my ideal customers were actually searching for.
- Cross-Platform Promotion: I started sharing my Pinterest content on my other platforms too. If you’re interested in creating a profitable Instagram presence that works alongside Pinterest, this guide about faceless Instagram accounts was super helpful for me.
The Breakthrough Moment:
On day 10, something shifted. Maybe it was the Pinterest algorithm finally recognizing my content, or maybe my improved descriptions were resonating better, but sales started picking up.
I woke up to three sale notifications in one morning – while still in my pajamas, before I’d even had coffee. That feeling of making money while sleeping? Pure magic.
The Numbers: Real Results from Real Life
Blog Image Prompt: Create a clean, modern infographic showing the 2-week results with charts, numbers, and icons representing different metrics like impressions, saves, clicks, and sales. Use a warm color palette that feels achievable and realistic.
Alright, let’s talk numbers because transparency is everything:
Week 1:
- Total Revenue: $0 (learning and testing phase)
- Pin Impressions: 8,234
- Pin Saves: 67
- Website Clicks: 134
- Conversion Rate: 0%
Week 2:
- Total Revenue: $29.98 (2 ebook sales!)
- Pin Impressions: 15,892
- Pin Saves: 156
- Website Clicks: 298
- Conversion Rate: 6.7%
Total for 2 Weeks: $29.98 from 2 sales
Now, I know what you’re thinking – $29.98 isn’t going to pay the mortgage. You’re absolutely right. But here’s the thing: this was literally two weeks of experimenting with ONE blog post that happened to take off. The real magic happened because I had a blog post about selling digital products without a website that got over 500 shares organically – and I was smart enough to add my ebook right inside that viral content.
The real win wasn’t the money (though that $30 did cover our family’s pizza night). The real win was proving to myself that this could work with minimal effort, and understanding the exact strategy that converts Pinterest traffic into sales.
What Worked Best (The Good Stuff!)
Blog Image Prompt: Create a celebratory flat lay with successful Pinterest pins displayed on a tablet, gold star stickers, a small “Success!” banner, fresh flowers, and a celebratory coffee mug. Keep it realistic but uplifting.
Let me share what absolutely crushed it during these two weeks:
1. The Power of Viral Blog Content My biggest breakthrough came from repurposing a YouTube video transcript into a blog post about selling digital products without a website. That blog post exploded – over 500 shares in just a few days! The lesson? Sometimes your best content comes from repackaging what you’ve already created.
2. Strategic Product Placement Instead of just adding a boring text link, I created an eye-catching HTML banner and inserted beautiful product images directly into my viral blog post. This visual approach made all the difference in conversions.
3. AI-Powered Content Creation Here’s my secret: I used ChatGPT to help create both my ebooks AND my blog content. I provided all my knowledge and experience, then asked AI to organize it into professional, readable formats. This saved me hours of writing time while maintaining authenticity.
4. Addressing Real Pain Points My successful ebooks solved specific problems: “Faceless and Free” helped moms who wanted to sell online without showing their faces, and my Instagram strategy guide tackled the challenge of growing without constant posting.
5. The Pinterest-Blog Connection Pinterest worked so well because it drove traffic to content that was already performing. Instead of starting from zero, I leveraged existing momentum.
The Challenges (Let’s Keep It Real)
Blog Image Prompt: Create an honest, relatable image showing the challenges – a messy desk with multiple Pinterest drafts, a frustrated mom expression (shown from behind or partially), scattered notes, and maybe a kid’s toy in the workspace. Keep it real but not discouraging.
Because I promised you the whole truth, let me share what was genuinely difficult:
The Content Creation Challenge: Creating quality content while managing mom life is HARD. I found myself writing blog posts and designing pins at 11 PM, fueled by coffee and determination.
The AI Flagging Issue: Pinterest started flagging AI-generated pins right in the middle of my experiment! I had to quickly pivot and create a solution (which actually became another ebook opportunity).
The Patience Game: Unlike Instagram where you get instant likes, Pinterest success builds slowly. My viral blog post took a few days to gain traction, and I had to resist the urge to constantly check analytics.
Technical Learning Curve: Learning to create HTML banners and properly embed products in blog posts required some YouTube university sessions and trial-and-error.
Consistency Without Burnout: Pinterest rewards regular pinning, but as a busy mom, maintaining consistency while not overwhelming myself was a delicate balance.
Tools That Saved My Sanity
Blog Image Prompt: Create a toolkit-style image showing various apps and tools on a smartphone and laptop screen – Canva, Pinterest scheduler, analytics tools – arranged on a clean desk with a coffee cup and notebook.
Let me share the tools that made this experiment actually manageable:
- ChatGPT: For creating ebook content and blog posts from my ideas and video transcripts
- Canva Pro: For creating pins and product mockups (the template library was a lifesaver)
- WordPress: For hosting my viral blog posts (even a simple hosting website works!)
- HTML Code Generators: For creating those eye-catching sale banners
- Pinterest Analytics: Built right into Pinterest Business accounts
- YouTube: For creating original content that I could repurpose into viral blog posts
I also discovered some amazing resources during this journey. If you’re interested in exploring AI-powered approaches to digital marketing, this guide on faceless selling with AI avatars opened my eyes to some really cool possibilities for busy moms who want to stay behind the scenes.
Lessons Learned (The Mom-to-Mom Real Talk)
Blog Image Prompt: Create a cozy, wisdom-sharing scene with two coffee cups, an open journal with handwritten notes, Pinterest on a laptop in the background, and warm, natural lighting. Make it feel like a heart-to-heart conversation between friends.
Here’s what I wish someone had told me before I started:
1. Leverage What You Already Have I didn’t start from scratch – I repurposed a YouTube video transcript into a blog post. Look at your existing content and see what can be transformed into different formats.
2. Visual Product Presentation is Everything Don’t just add text links to your products. Create beautiful HTML banners and insert compelling product images directly into your content. This visual approach converts browsers into buyers.
3. AI Can Be Your Content Creation Partner I used ChatGPT to help write both my ebooks and blog posts using MY knowledge and experience. AI didn’t replace my expertise – it helped me package it professionally.
4. Address Genuine Pain Points My successful products solved real problems that my audience was actively searching for: faceless marketing strategies and Instagram growth without constant posting.
5. One Viral Piece Can Change Everything Sometimes you don’t need to post daily on every platform. One piece of content that truly resonates can drive sales for weeks or months.
6. Timing and Relevance Matter My ebooks about faceless marketing and AI avatars hit at the perfect time when these topics were trending on Pinterest.
7. Simple Websites Work Just Fine You don’t need a complicated, expensive website. My sales came through a simple WordPress blog with basic hosting – nothing fancy required.
For a deeper dive into the strategies I used, check out my YouTube video where I break down the entire process – complete with screen recordings of my actual Pinterest account! In the video, I show you exactly how I used a blog post that got over 500 shares to sell my ebooks, and how I created eye-catching product banners using simple HTML code that converted browsers into buyers.
The Bigger Picture: Why This Matters for Busy Moms
Blog Image Prompt: Create an inspiring image showing a mom working on a laptop while kids play nearby, with Pinterest success metrics subtly shown on the screen. Include elements that represent financial independence and flexibility – maybe a small plant, organized workspace, and natural light.
Here’s why this two-week experiment was about so much more than $150:
Flexibility: Pinterest marketing fits into mom life better than most other platforms. No need to be “on” all the time or worry about your appearance.
Scalability: The pins I created are still working for me months later. It’s the closest thing to passive income I’ve found that actually works.
Confidence Builder: Proving to myself that I could learn something new and see results gave me the confidence to try other digital income streams.
Skills Development: I learned graphic design, keyword research, and analytics – skills that transfer to other online opportunities.
Most importantly, it showed me that making money from home isn’t just possible – it’s doable even with kids constantly needing snacks and attention.
What’s Next? (The Continuing Journey)
Blog Image Prompt: Create a forward-looking image with a Pinterest calendar showing future pins scheduled, new ebook covers being designed, and planning materials. Include elements that suggest growth and continuation of the journey.
My Pinterest experiment didn’t end after two weeks (spoiler alert!). Here’s what I’m doing differently now based on what I learned:
- Repurposing More Content: Every YouTube video I create now becomes a blog post, and every blog post gets multiple Pinterest pins
- Creating AI-Assisted Content: I’m using ChatGPT to help me create more ebooks based on my knowledge and experience
- Building on Viral Moments: When a blog post takes off, I immediately create related products to capitalize on the traffic
- Developing Seasonal Strategies: I’m creating content calendars around trending topics and seasonal needs
- HTML Banner Mastery: I’m getting better at creating eye-catching product presentations within my blog posts
The $29.98 from those two weeks has grown into a more consistent income stream. More importantly, I’ve learned a system that works even with my chaotic mom schedule – create valuable content once, then let Pinterest do the heavy lifting of finding customers.
Your Turn, Mama!
Blog Image Prompt: Create an encouraging, call-to-action style image with Pinterest and ebook elements, maybe showing hands reaching for a laptop or phone, with text overlay encouraging action. Keep it warm and motivational.
So here’s my question for you: What’s holding you back from trying something like this?
Maybe you’re thinking you don’t have any skills, or you don’t know what kind of ebooks to create, or you’re worried about the time commitment. I get it – I had all those same doubts.
But here’s what I learned: you don’t need to be perfect to start. You just need to start.
If you’ve got knowledge about anything – mom hacks, budgeting tips, meal planning, organization, kid activities, work-from-home strategies – someone out there needs what you know. Pinterest can be your bridge to connect with them.
Ready to Try This Strategy?
Here’s exactly what I recommend based on my experiment:
- Start with content you already have – Look at your videos, social posts, or expertise and turn one piece into a comprehensive blog post
- Create a digital product that solves a specific problem – Don’t overcomplicate it; address one clear pain point your audience faces
- Design eye-catching product visuals – Use Canva to create compelling product mockups and HTML banners
- Embed your products directly in your blog content – Don’t hide them at the bottom; make them visible and appealing throughout your post
- Create 2-3 Pinterest pins for your blog post with strong keywords and attractive visuals
- Be patient but consistent – Results might not come immediately, but when they do, they can surprise you
Remember, this isn’t about creating the perfect system from day one. It’s about starting with what you have and improving as you learn.
Let’s Chat!
I’d love to hear from you! Have you tried selling anything on Pinterest? What’s your biggest challenge when it comes to making money from home? Drop a comment below and let’s support each other on this journey.
And if you try this experiment yourself, please come back and share your results – the good, the bad, and the “I can’t believe that actually worked” moments. We’re all learning together, and your experience might be exactly what another mom needs to hear.
Remember, mama: you’ve got skills, you’ve got knowledge, and you’ve definitely got the determination to figure this out. Pinterest might just be the platform that helps you turn that into income.
Now go create something amazing – your future self (and your coffee budget) will thank you! ☕️💕
What digital product idea has been floating around in your head? I’d love to hear about it in the comments below!
