If you’re over 40 and thinking it’s too late to start something new, stick around—I’m here to tell you why selling digital products might be the perfect side hustle or business for you to start.
I’ve always loved YouTube, and like many others, I kept hearing about people making money while they sleep—passive income, right? After a little digging, I realized that a lot of this income was coming from digital products. So while still offering my social media management services to local businesses, I decided to set up my own PLR (Private Label Rights) storefront for my YouTube channel.
1. Why Selling Digital Products is Ideal for Those Over 40
- Flexibility and Work-Life Balance:
At 40, you’ve got a lot on your plate—taking care of kids, maybe a job, and now you’re considering starting a side business. Honestly, that’s a lot to juggle. But here’s the beauty of digital products: once you create them, they don’t require constant attention. If you’re like me, running kids back and forth between school and activities, and you want something that works around your busy life, this is a great option. - Low Overhead, Low Risk:
Starting a digital product business doesn’t cost much. You don’t have to buy inventory or wait for shipments. You just create a digital product—a planner, a guide, or even a bundle—and sell it over and over again. It’s simple, with very little upfront cost. - Leveraging Life Experience:
By the time you’re 40, you’ve lived a little. You’ve gathered experience—whether it’s from your career, hobbies, or parenting. You can turn that knowledge into digital products like eBooks, guides, or templates. Whether it’s something you’ve learned at work, church, or through family, you’ve got a unique perspective. All that life experience gives you a strong foundation for creating digital products.
And don’t forget—being older gives you insights that younger people might not have. For example, a younger person might tell you it’s good to have a side hustle, but you can explain why it’s crucial—especially in the later years of life. (Think about retirement savings, flexibility, or even building a legacy for your kids.)
2. Challenges of Starting a Digital Product Business in Your 40s
- Feeling Behind or Overwhelmed:
Let’s be real, sometimes it feels like everyone else is ahead, especially with all the new AI tools popping up left and right. But you’re not late to the party. Digital products take time to build up, but they can provide steady income. It’s not a “get rich quick” thing, but it’s worth it. A lot of gurus make it sound super easy because that’s how they make their money—selling you the idea.
When I first started, I made a few sales here and there, but most of my money came from consulting. My first affiliate sale was only $20, and I didn’t even realize it until months later! But that’s part of the journey.
- Time Constraints:
If you’re over 40, you likely don’t have endless hours to dedicate to a side hustle. But here’s the good news—digital products don’t need daily upkeep. Once they’re set up, they can generate income while you focus on other things.
3. How AI and Technology Make It Easier
- Leveraging AI:
AI has been a lifesaver for me! I’m not super tech-savvy, but tools like ChatGPT make writing content easier, and Canva helps me design digital products fast. I even use Gamma to create books quickly. These tools have really cut down the time it takes to create, market, and sell digital products. - Learning New Tech Isn’t as Hard as You Think:
You don’t need to be a tech expert. Start with one tool at a time. When I began, I barely knew anything, but I just took it step by step. You can do the same! If designing products seems daunting, you can always start with Canva templates, or check out my Canva PLR templates at instantrights.com—ready-made for you to sell or customize.
4. How to Get Started (Practical Steps)
Let’s talk about how you can start today.
- Finding Your Niche:
By now, you probably know what you’re good at, and what people come to you for advice on. Start there. It could be budget planners for parents or wellness guides. Think about what you know and what people often ask you about. - Step-by-Step Guide:
Here’s a simple process to get you started without feeling overwhelmed:- Pick a Niche: Focus on what you know or what interests you.
- Create Your First Product: Start simple—a planner, guide, or eBook. Your first product doesn’t have to be perfect; it’s about learning the process.
- Use AI and Tools: Use tools like EtsyShop for research and Canva for design.
- Set up your shop: Set up a store on platforms like Payhip, Stand Store, Gumroad, or Marketsy (I have videos on my channel for each).
- Market Your Product: Use YouTube, Instagram, TikTok, or Pinterest to spread the word. Create short videos that show off your product and highlight the problem it solves.
5. Managing Expectations
- Don’t Expect Overnight Success:
This isn’t a quick fix. It’s a long-term strategy, especially if you’re balancing it with other commitments. When I started, I made about 16 sales in my first year—not a lot, but it’s a start. What I’ve learned is that long-form content, like this video, is what brings in the sales, not the quick TikToks or Instagram posts. - Celebrate the Small Wins:
Your first sale, no matter how small, is proof that your idea works! Celebrate it, then figure out how to grow from there. The key is consistency and improvement, not expecting to replace your income overnight.
6. Why You Shouldn’t Wait
- There’s No Perfect Time:
If you’re waiting for everything to be perfectly lined up, you’ll never start. Your 40s are the perfect time to leverage all that life experience and take the leap. Digital products are in demand, AI is more accessible than ever, and there’s plenty of room for new creators. You just have to take that first step.
If you’re over 40 and thinking about starting a side hustle or digital product business, I want you to know it’s completely possible. Yes, it takes time, but the rewards—both financially and personally—are worth it. Start small, be patient, and trust the process.
Ready to start selling digital products? Head over to InstantRights.com to grab one of my Canva PLR templates—perfect for those looking to jumpstart their digital product business!
If you’re feeling stuck or need more personalized guidance, I’m here to help. Schedule a 1-on-1 consultation with me, and we’ll craft a plan tailored to your unique needs. Let’s get you started today!
If you prefer to watch the video here is the full video:
